CS week 8

Week 8: Consumer culture and childhood

Wading into the tangled issues of childhood and consumer culture, we look at the various ways that ‘childhood’ might be used in advertising,  child audiences, and the idea of the child as consumer.

Set reading:
Buckingham, D. (2000), ‘Changing Paradigms’, Chapter 6 of After the Death of Childhood, Oxford: Blackwell Pages 103-120

Buckingham, D. (2011) ‘Consuming to learn, learning to consume – Education goes to market’, Chapter 11 in The Material Child Cambridge: Polity. Pages 204-224

One Response to “CS week 8”

  1. playhouse Says:

    Consumer culture and childhood. Additional resources:

    Buckingham, D. (2009) The Impact of the Commercial World on Children’s Wellbeing: Report of an Independent Assessment, commissioned and published by the Department of Children, Schools and Families and the Department for Culture, Media and Sport.

    Cook, D. and Kaiser, S. (2004), ‘Betwixt and Be Tween: Age ambiguity and the sexualization of the female consuming subject’ in Journal of Consumer Culture. 4 (2) Pages 203-227

    Darbyshire, P. (2007) `Childhood’: are reports of its death greatly exaggerated? Journal of Child Health Care June 1, 2007 11: Pages 85-97. Accessed Oct 2011 http://chc.sagepub.com/content/11/2/85.full.pdf+html

    Kapur, J (2003) ‘Free market, branded imagination — Harry Potter and the commercialization of children’s culture’ in Jump Cut: A Review of Contemporary Media No. 46. Accessed Nov 2010 at

    Kenway, J. and Bullen E. (2001), ‘Inventing the young consumer’, in Consuming Children: Education-entertainment-advertising. Milton Keynes: Open University Press

    Ringrose, J. (2011) ‘Are you sexy, flirty or a slut? Exploring ‘sexualisation’ and how teen girls perform/negotiate digital sexual identity on social networking sites’ In R. Gill and C. Scharff (eds.), New Femininities: Postfeminism, Neoliberalism and Identity. London: Palgrave.

    Walkerdine, V. (1997) Daddy’s Girl: Young Girls and Popular Culture. London: Macmillan

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